Free tools for paid social.

PLAN
Know what to run before you spend.
Campaign Plan Generated for your site
Campaign typeConversions → Purchase
Budget floor€57/day minimum
AudienceBroad NL, 1 ad set
Break-even ROAS1.54×
Build your plan →
DIAGNOSE
Something stopped working.
Diagnosis Based on your symptoms
Most likely causeCreative fatigue
Frequency3.1× on cold audience
First actionRefresh the hook, same offer
Escalate ifCPA still rising after refresh
Find the problem →
Free No sign-up Built by a former Meta growth lead
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Calculator

Break-Even Calculator

Enter your margin and CPA target. See exactly what your campaigns need to return.

 Creative

I need better ad ideas

Build hooks, angles, and briefs using frameworks from real working ads.

 Troubleshoot

Something is wrong in my account

40 specific situations explained at the mechanism level. Find yours and get the fix.
Weekly
Paid Social Weekly
One thing that changed in paid social this week, and what to do about it.