Plan, diagnose, and fix your paid social campaigns.
Free. No signup. Built by a former Meta growth lead.
PLAN
Know what to run before you spend.
Campaign Plan Generated for your site
Campaign typeConversions → Purchase
Budget floor€57/day minimum
AudienceBroad NL, 1 ad set
Break-even ROAS1.54×
Build your plan →
DIAGNOSE
Something stopped working.
Diagnosis Based on your symptoms
Most likely causeCreative fatigue
Frequency3.1× on cold audience
First actionRefresh the hook, same offer
Escalate ifCPA still rising after refresh
Find the problem →
What you get
A real brief, not a generic checklist.
Sample output for a DTC skincare brand · €28 AOV · launching on Meta.
30-second verdict
Worth running? Yes — clear offer, decent margins, but the funnel needs one fix before you spend.
Do first: Add a purchase event on the thank-you page so Meta can optimise on completed checkouts, not page views.
Complexity: Moderate — the offer works, pixel signal is incomplete.
Before you start: budget for €1,400–€3,500 before drawing conclusions. The lower number assumes your landing page converts well enough to hit €28 CPA. If your first 2 weeks show CPA above €56, the funnel is the problem — not the ads.
Creative brief 1 of 3
Video
Problem-aware
"Your serum is doing its job — but if you're skipping SPF, you're undoing it every morning."
Why it works: turns SPF into a solution to a problem they already care about (protecting their investment in the rest of the routine), not a separate "should" they keep skipping.
More tools
Calculator
Break-Even Calculator
Enter your margin and CPA target. See exactly what your campaigns need to return.
CreativeI need better ad ideas
Build hooks, angles, and briefs using frameworks from real working ads.
TroubleshootSomething is wrong in my account
40 specific situations explained at the mechanism level. Find yours and get the fix.
Weekly
Paid Social Weekly
One thing that changed in paid social this week, and what to do about it.