Guide to refreshing creatives on Facebook

Learn from proven creative strategies on Facebook

What's the best way to setup your creative strategy on Facebook?

The best campaign setup to use in peak seasons

Learn best practices for high performing ads after IOS 14

How much should you bid on a click or conversion?

How does the learning phase work in practice? Let’s say, you’ve just created your ad and put it live. Now what? 

In this post you are going to learn the two big differences between Facebook and Google (intent and creative) ads and the two similarities between the two (data driven and scalable).

In this post you are going to learn the two big differences between Facebook and Television advertising (data driven and automated targeting) ads and the two similarities between the two (immersive video ads, latent intent).

In this post you'll learn how to work with machine learning in advertising. For the best performance you should focus on your creative, testing and budget. Your competitive advantage (aside from your product and landing page) is your ability to test and learn.

In this post you'll learn (via screenshots) a basic performance setup fot your ads. The focus is on building a campaign with as little constraints as possible and having clear creatives.

In this post you'll learn about the best way to setup a basic direct response campaign on Facebook. Use the following framework: 1 campaign - 1-3 ad sets - 2-5 ads.